Today, Alexander Shumsky is the head of the Artefact PR agency and the general producer of the Russian Fashion Week project. The press and the general public also know him as the husband of the famous TV presenter, fashion critic and stylist Evelina Khromtchenko. The couple is currently divorced, but their business relationship didn't stop. According to Evelina herself, she was extremely lucky with her husband, because their professional interests intersect, thanks to which they always understood each other perfectly.
Our article will tell you about what Alexander Shumsky does and how he lives.
Biography and professional activities
Alexander was born on 03/03/1971. He is a native Muscovite, his childhood and youth were spent in the capital. His professional activity has always been associated with journalism, fashion and PR.
Like Evelina, Alexander graduated from the journalism department of Moscow State University, and for some time their careers developed according to a similar scenario.
At the very beginning of his career, Alexander worked as a simple journalist at the radio stations Radio Russia, MTK, Avtoradio; and also led columns in the newspapers "Sobesednik", " TVNZ", "Kommersant", " New Newspaper"and some others.
At some point, the future PR man realized that he wanted to work for himself. He decided to build his own career, and not carry out orders from his superiors.
In 1994, he became a co-owner of the Intermedia news agency (1994-1995), and then co-founder and CEO of the S-Info publishing house. In the same year, the Artefact PR agency was opened. He worked there as a general manager, but subsequently expanded the staff.
AT different time the businessman was a member of the jury of competitions and awards: “Quality Mark”, “Ovation”, “Golden Mannequin”, “Silver Archer”.
Russian Fashion Week is Alexander's life's work. He gives him everything mental strength. Alexander Shumsky, the husband of Evelina Khromchenko (now a former one), always understood that work takes time from the family, so he was sympathetic to his wife's no less busy schedule. According to him, a woman who gives herself entirely to home and family ceases to be interesting for a man after some time. Therefore, he never objected to his wife's many hobbies, helped her to implement projects, supported her in her endeavors.
Habits and mores
The businessman's acquaintances often mention his passion for stylish and expensive clothes. Alexander Shumsky (husband of Evelina Khromchenko) strives to always and everywhere look at 100. He has a passion not only for designer clothes and expensive accessories, but also for luxury goods.
The businessman assures that this issue is extremely important. The first impression is always formed about a person according to his image.
This should be remembered by everyone who is going to take part in one of Shumsky's projects.
According to Alexander himself, this is not due to mercantile considerations and not posturing. He is sure that a person's desire for beauty should be manifested in everything. And PR is an area in which impeccable taste is needed.
Status and position in society
Star magazine Harper's Bazaar once described Shumsky as one of the most influential figures in Russian fashion. According to Om magazine, Alexander is one of the 35 most influential Russian businessmen.
The Fashion Industry awarded him the title of "Producer of the Year". And the well-known magazine "Face" called the businessman one of the most influential people in Russia.
The fortune of a businessman, as you might guess after all of the above, is estimated as one of the largest in the Russian Federation.
A family
In a marriage with Evelina, Alexander had a son, Artemy. After a divorce from the famous leading businessman, he met and started a relationship with Lyudmila Taborskaya, a colleague who currently works as the general director of Artifact. For a long time the star couple hid the divorce. Even when information was leaked to the press about new passion Alexander and about Evelina's romance with the artist Dmitry Semakov, the most stylish family in Russia tried to maintain the appearance of well-being. But the pregnancy of Alexander's beloved and the birth of the baby, which occurred in 2015, could not be hidden from the press.
Evelina has repeatedly stated in an interview that she is thinking about a second child. Perhaps soon we will learn about the replenishment in the family of the famous presenter.
Today former spouses maintain friendly and business relations. They take part in various shows, lead several joint projects, and are engaged in raising their son.
Dealing with the development of the fashion industry in our country for many years, Evelina Khromchenko has long established herself as a recognized style icon. Every day, she tells viewers from the screen how a woman should look to please not only others, but also herself.
Photo https://www.instagram.com/evelinakhromtchenko/AT last years creative biography Khromchenko has replenished with such events as the creation of her Internet project, writing books about fashion and style, holding consultations and master classes, as well as searching for and developing young talents.
Childhood and youth
The future TV presenter was born in 1971 in Ufa, Bashkir ASSR. Her parents were very intelligent people: her father worked as an economist, and her mother taught Russian language and literature. They were engaged in the comprehensive education of their daughter, so the girl always admired those around her with her good manners and well-groomed appearance. When Evelina was in the third grade, her parents decided to settle in Moscow. AT school years she not only demonstrated excellent knowledge, but also showed the ability to be creative. However, the girl showed no interest in music, preferring to attend art school.
Soon, she had problems with her eyesight, so drawing had to be abandoned. Already in high school, Khromchenko decided to enter the Faculty of Journalism, thanks to which, after graduation, she submitted her documents to Moscow State University. When she began her studies, she also looked for work in order to gain practical skills.
Professional path
The first place of work for the future journalist was the Smena radio station, where she made radio programs about fashion and beauty for young girls like her. The ratings of these programs were very high, and Evelina quickly moved up the ranks, first as a freelance writer, and then reached the columnist. In addition to the author's programs on the radio, she came up with the concept of a magazine for teenagers called "Marusya". For about five years, Khromchenko worked at the Europa Plus radio station, where she was the leading fashion heading.
Pictured is TV presenter Evelina Khromtchenko. In 1995, the journalist and Alexander Shumskoy organized a joint PR agency, organizing the festival of the Russian Fashion Week and establishing public relations on various fashion projects. In addition, she has been writing fashion articles for major women's glossies. A successful young journalist was doing great success in a career, thanks to which trendsetters not only in our country, but also far beyond its borders, learned about it. Evelina found time and money to attend Parisian fashion shows, thanks to which Russian magazines were printed exclusive interviews co famous designers. In 1998, she became the head of the Russian-language edition of L'Officiel, working there until 2010. In 2007, Khromchenko appeared on the talk show " fashion sentence"On Channel One, joining first Vyacheslav Zaitsev, and then Alexander Vasiliev. Thanks to the efforts of the presenters, many of the heroines of the program not only changed their image, but also changed their better side own life.
creative family
With her future husband Alexander Shumsky, the TV presenter met at the age of 20. Having created a family, young people were engaged in fashion business together. In 1996, the couple had a son, Artem. In matters of raising a young man, Evelina had her own point of view: she did not check him every time homework and did not ask about grades, but at the same time required knowledge of several languages. Other children in their creative family did not appear. Fans were sure that her relationship with her husband would always be harmonious and stable, however, in 2014 it became known that this union broke up three years ago. After the divorce, the journalist spent a lot of time with the artist Dmitry Semakov, with whom they are connected by a love of creativity. Khromchenko helps her lover in matters of his career by organizing exhibitions of his paintings.
The telediva is not only talented and successful, but also serves as a role model. With a height of 158 cm, her weight is 55 kg. Evelina maintains the harmony of her figure thanks to sports and proper nutrition. She regularly gets massages from a professional massage therapist, and in summer time enjoys windsurfing, leaving for this in Valencia.
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Biography, life story Khromchenko Evelina Leonidovna
Evelina Leonidovna Khromchenko was born in 1971 on February 27 in the city of Ufa. She grew up in Moscow, her father worked as an economist, her mother was a teacher of literature and Russian at school. Evelina learned to read at the age of 3 from newspapers taught by her grandfather. She went to music school, but didn't like it. Evelina was an obedient girl, she read a lot and loved to draw. In the fourth grade, she got her parents to let her go to art school. She loved to be in public, to perform on stage, where she read poetry. After school, she had a choice - to enter the faculty of journalism at Moscow State University or the faculty foreign languages. Weak vision Evelina, who began to fall back at school, did not allow her to continue her studies at an art school, she had to forget about this career. Doctors advised not to sit at the easel. Evelina wrote notes for the newspaper, intending to become a journalist.Even at school, Khromchenko began to understand that you can use the connections of your parents to start. She took from her parents the phone number of the deputy editor-in-chief of the Smena radio station. And she was offered a job creating small stories, this event happened at the age of 16. She worked at the radio station "Change", which created children's programs, at the very initial rate of a referent. At this time, she was already studying at the Faculty of Journalism. There was very little time to study, but the university turned a blind eye to her absenteeism, as there were few working journalists. She published publications every week, there were many broadcasts. In two years, she made a career in radio, rising from the position of a referent to a columnist. For that time it was almost impossible. She hosted the program "Peers", it was a gigantic amount of broadcasting. She was recognized on the street by her voice. Khromchenko became very a good operator, since I prepared the film myself (there were no computers at that time, all work was done with recordings on tapes), the operators could not always make the work perfect.
In the 90s, it was necessary to work hard to somehow keep afloat. Khromchenko received a diploma from Moscow State University. State programs could no longer adequately pay for the work, commercial projects were needed. At my main job, I was forbidden to work for competitors, I had to work under a pseudonym. Evelina founded her own magazine "Marusya", but intellectual property she was taken away. She was only 20 years old, an inexperienced girl was simply not recorded as a founder. In 1995, she created her PR agency "Artifact" together with Alexander Shumsky, her husband.
CONTINUED BELOW
Evelina began to promote bulky fashion-related events. This is where the origins of Russian fashion weeks originate. She began, in addition to radio broadcasts, to write articles about fashion in magazines that did not have their own correspondents in Paris. She traveled to Paris for shows with her own money. Having become a small independent correspondent, she had to be the first to take an interview, it was impossible to “yawn”. She made her way first to the designers to interview. These transcripts of interviews were in demand on all radio stations, in all media. Khromchenko began to make good money only by journalism. As a result, at the age of 21, she already had a publication in Izvestia - an interview with Claudia Schiffer.
In 1999, Khromchenko became the editor-in-chief of the Russian edition of the Parisian magazine L'Officiel, which had never been published in Russian before. The French decided to experiment. Soon a magazine appeared in Russia - this is the merit of Khromchenko. It was not a reprint of the French edition, but a separate product. Every year the authors of the magazine began to get younger. They became more and more beautiful in face, but poorer in style. Evelina has ceased to understand why some people now go to journalism. The girls are graduating from the faculty of journalism and are sitting at home. The authors have become a headache for Russian gloss. Evelina herself became the most frequent contributor to the magazine. For some time, the post of editor-in-chief of L'Officiel magazine began to be occupied by another person. This is the publisher's wife, a former model.
Evelina once told her students that the amount of money does not play a role in work. In a highly competitive environment, work matters. You are only what you did. The main thing is to be able to set a task for yourself and calculate your strengths. She still read and signed every page, approved every picture, designed every photo shoot.
In 2007, "Fashionable Sentence" with Evelina appeared on Channel One. According to the results of 2011, Khromchenko again entered the rating of the most popular presenters in Russia, she took 10th place among female TV presenters and 23rd place in the rating according to TNS Russia.
Khromchenko has a son Artemy, he is 13 years old. He studies, is engaged in languages and music, as well as sports.
Evelina Khromchenko is a well-known Russian TV presenter, an expert on the TV show "Fashionable Sentence", as well as a former Chief Editor glossy edition of L'Officel.
Childhood
Evelina Leonidovna Khromchenko - a native of the city of Ufa, was born on February 27, 1971. Evelina's family was educated and intelligent - her father had a higher economic education.
Mom worked as a teacher of Russian language and literature at school, grandmother taught German. It was her grandmother who had a great influence on young Evelina - she always dressed fashionably, walked in high heels and instilled in her grandson a sense of style.
The future star in childhood was very inquisitive and gifted. Already at the age of 3, young Evelina learned to read, this happened thanks to the Izvestia newspaper, which Evelina's grandfather read every day.
When the girl was ten years old, her family moved to the capital of Russia. There, the girl studied at Moscow School No. 21, which specialized in learning languages.
The girl's parents were fond of music and wanted their daughter to become a famous musician. But Evelina flatly refused to go to a music school, instead she asked to give her to drawing lessons.
Parents could not refuse a persistent and stubborn daughter from childhood, therefore, from the fourth grade secondary school the future star began to go to art school.
But the girl was not destined to finish it - Evelina's eyesight began to deteriorate sharply, and the doctors strongly recommended that she stop drawing.
In the senior class, the question of choice became acute for the girl future profession. She could follow in the footsteps of her mother and grandmother and enter a linguistic institute.
Her parents offered her to enter the Gnesins' school. But the girl made her choice in favor of the journalistic department of Moscow State University.
Carier start
Already in her first year, Evelina began to think about finding a job - she wanted to gain experience in journalism by the end of her studies.
Relatives helped her with employment. Even before Evelina's admission, her parents divorced, and her father managed to remarry.
Stepmother Khromchenko worked at the Yunost radio station, so the girl decided not to miss the chance to get a position at this radio station.
She took the phone of the editor-in-chief of the Smena station from her stepmother and arranged an interview with her. According to Khromchenko, the help of her parents ended there, and then the girl herself built a career.
After a short interview, Evelina was given the task of conducting short stories, which later became the basis for the broadcasts of experienced station journalists.
At work, the young journalist was distinguished by her diligence and creativity; in three years, the girl from the referent has grown to the position of a columnist.
During her work, Evelina created several author's columns, among which the Sleeping Beauty program became the most popular, telling young beauties about fashion and personal care.
Also, during her work at the Smena station, the girl collaborated several times with the Vzglyad TV program of the famous VID TV channel.
The girl tried to combine work on the radio with her studies, but often she had to miss classes due to being too busy.
Fortunately, the teachers encouraged her journalistic activities and did not pay attention to the student's absenteeism. Evelina graduated from the Institute with honors, but she did not get to the award, as she led the four-hour program "Peers".
In 2013, Evelina returned to her native university, this time as a journalism teacher.
The path to recognition
In 1992, the girl received an offer to become a fashion columnist at the Europa Plus station. Khromchenko agreed and worked at Europe Plus until 1997.
In addition to working at the radio station, Evelina began working on printed fashion publications. In 1994, Khromchenko created a magazine for teenage girls called Marusya.
Due to the dishonesty of a business partner, the young journalist was left without the rights to her own magazine and soon stopped working on her brainchild.
In 1995, together with her husband, she opened the Evelina Khromtchenko Fashion Department PR agency. AT next year it was decided to rename the agency "Artifact".
In the same year, the company organized the Russian Fashion Week festival. The agency also arranged the Elite Model Look modeling competition, organized visits to Russia and press conferences for designers from all over the world.
Working in the agency, Evelina did not forget about journalism. Often, Khromchenko flew for her money to fashion weeks in Paris and interviewed significant figures in the fashion industry.
Among these people were Yves Saint Laurent, Claudia Schiffer and Naomi Campbell. Her articles were published in the glossy magazines Elle and Cosmopolitan, the newspapers Izvestia and Komsomolskaya Pravda. "Izvestia" fully paid off the cost of travel.
Khromchenko soon became one of the most significant people in the Russian fashion world. On radio "Europe Plus" Khromchenko launched new project"Podium".
In 1997, Evelina left her position as a columnist at the station. A year later, the woman founded the glossy magazine "L'Officel", in which she was until 2010. creative director and chief editor.
Khromchenko also judged young designers at the Andam, Russian Silhouette and Nadezhda Lamanova competitions.
Participation in the TV program "Fashionable Sentence"
In 2007, the journalist was invited to become the host of the Fashion Sentence television program. Evelina agreed to try herself as a fashion expert, and in July the first issue with her was released.
A year later, Evelina was awarded the TEFI Prize for participating in the TV show. In 2010, Khromchenko was in the top 25 most popular leading RF companies TNS Russia.
Several times the star acted in films. She played herself in one of the episodes of the popular television series Don't Be Born Beautiful and later played herself again in the film Mothers and Daughters.
She also voiced Miranda Priestley, played by the famous Meryl Streep, in the Russian version of the film The Devil Wears Prada.
In 2009, Khromchenko published the book "Russian style", which was sold far beyond the borders of Russia. The presentation of the book took place in Paris.
In 2002, Khromchenko began teaching the Marketing and Branding of Glossy Media course at high school economy. She held this position until 2011.
Since the winter of 2013, Khromchenko has been working for the international edition Les Editions Jalou.
The star met her husband Alexander Shumsky in her student years. After graduation, they ran a business together.
In 1996, the first-born Evelina was born, the son was named Artemy. In 2014, the couple filed for divorce.
As it turned out, Evelina and Alexander had not lived together for three years, so the separation went smoothly and by mutual agreement.
If the career of Evelina Khromchenko has been consistently successful in recent years, then a lot of changes have happened in the personal life of the TV presenter of Channel One. As it became known to the Super tabloid, one of the main blondes of the television screen divorced her husband, the general director of the Artifact agency, Alexander Shumsky.
Already former spouses met on the student bench of the journalism faculty of Moscow State University. As Evelina admitted in an interview, when she first saw a tall brunette in line at the library, she told her friend: “Look, this is my future husband". The thrown phrase turned out to be prophetic: the couple soon signed, and in 1996 their son Artemy was born in their family.
For many years they shone on the red carpet and supported each other in business projects: Khromchenko was a regular at the Russian Fashion Week, which was supervised by Shumsky. However, in 2011, Evelina filed for divorce, which she never publicly announced. After the dissolution of the marriage, both tried to maintain the appearance of a relationship and continued to appear together at official events for a long time.
However, now the fashion expert and the idol of Russian housewives is not alone: she is dating a New York expressionist artist Russian origin Dmitry Semakov. The couple spends their evenings at the Cervetti restaurant on Nikitsky Boulevard - within walking distance of their apartments. The lovers live separately, but Semakov often spends nights in Khromchenko's apartment.
Evelina personally took up the image and PR of Semakov in Russia. She controls any interviews of the artist with the press, helps him organize exhibitions, and also promotes his work on her Instagram page. Moreover, she reacts quite sharply to the criticism of social network users about the work of her protégé, defending Semakov and defending his talent.
Meanwhile ex-husband Evelina also got into a relationship. His chosen one is now CEO modeling agency IMG Fashion, and before his colleague in "Artifact" Lyudmila Taborskaya. A year ago, they had a child. Evelina herself still does not advertise the break with Shumsky, avoiding questions about her husband and not appearing at Russian Fashion Week.
